Views: 0 Author: Site Editor Publish Time: 2025-01-13 Origin: Site
Levoit is a brand focusing on the field of smart small appliances. It belongs to VeSync Company in Shenzhen. The following is a detailed introduction to it:
Brand History
Founded: In 2016, VeSync Company launched the Levoit brand.
Development History: Since the establishment of the Levoit brand, it has grown rapidly. In 2017, Levoit launched its first smart air purifier and quickly detonated the market. From 2017 to 2023, Levoit brand revenue increased from 100 million to 1.91 billion yuan, with a CAGR of 65%. At present, Levoit products have entered more than 16,000 mainstream retail stores, and have achieved breakthrough results in the expansion of non-Amazon channels.
Product Features
Air Purifier:
High-efficiency filtration: It uses a variety of filtration technologies, such as Nylon Pre-Filter, Efficient Middile Filter and Efficienct Activated Carbon Filter, which are composed of a 3-In-1 filtration system, which can effectively filter pollen, pet hair, dust and other particulate matter in the air, as well as VOCs, smoke, odor, etc.
Intelligent control: Some models are equipped with a laser dust sensor, which can scan the surrounding air quality in real time and automatically adjust the fan speed. It also has a timing function and a filter replacement reminder function.
Low noise: The noise level in sleep mode can be as low as 26dB, which is almost silent and will not disturb the user's rest.
Humidifier: It has the characteristics of good silent performance, high safety, high-quality materials, and easy cleaning. Some styles are also equipped with filters. Among them, many humidifiers have the largest market share in the US market.
Market performance
Main market: It sells products worldwide, with the United States as its largest market, and North America accounts for more than 70% of sales revenue. At the same time, it also has a certain market share in countries and regions such as Europe, Canada, Japan, Vietnam, France and Germany.
Sales channels: Mainly sold through the Amazon VC model, and also established sales channels on multiple international e-commerce platforms such as eBay, Cdiscount, Rakuten, Newegg and Adorama. In addition, it also has a brand independent website, through multi-channel layout, reduce risks and expand brand influence.
Brand promotion
Professional evaluation cooperation: Cooperate with professional evaluation agencies such as "housefresh" and "techgearlab" and related vertical portals to obtain authoritative endorsements, enhance brand awareness and product credibility.
Social media marketing: Carry out extensive promotion activities on multiple mainstream social platforms such as TikTok, Pinterest, YouTube, Facebook, Instagram, etc., cooperate with a large number of celebrities to release sales videos, win by quantity and run out of hot products, attracting a large number of users
