Air Purifier Market Trends in China And Malaysia

The following is an analysis of the market trends of air purifiers in China and Malaysia:

China Market Trends

The market scale continues to expand: In recent years, the Chinese air purifier market has shown a significant growth trend. From January to November 2024, the retail sales of China's air purifier market was 5.58 billion yuan, a year-on-year increase of 32.6%; the retail volume was 3.226 million units, a year-on-year increase of 36.5%. It is expected that in 2025, the retail sales of China's air purifier industry will have a year-on-year positive growth of 9.8%, and the retail volume will have a year-on-year positive growth of 7.7%.

Diversification of product demand: Consumers' demand for air purifiers is no longer limited to basic air purification functions, but pays more attention to the intelligence and multi-functionality of products. For example, air purifiers that integrate heating, cooling, humidification and other functions are beginning to enter more families. At the same time, consumers are paying more and more attention to the efficiency and maintenance cost of the filter when choosing an air purifier. Air purifier brands with long-lasting filters and low maintenance costs have a greater advantage in the market.

The rise of online channels: The rise of emerging channels such as Douyin has broken the traditional channel pattern and promoted the improvement of brand reshuffle and product price segment distribution. E-commerce platforms have become the main arena for market competition, changing the traditional retail chain.

Technological innovation drives market development: Air purifier technology continues to innovate, such as the application of high-precision sensors, smart sensors, remote control and automatic adjustment, and other high-tech features have improved product performance and user experience. With the increase in frequency conversion of household appliances, the DC process of air purification motors is also accelerating, and the speed of DC substitution will continue to accelerate in the future.

Market trends in Malaysia

Rapid market development: In recent years, the air purifier market in Malaysia has developed rapidly, and a number of local companies engaged in the production and manufacturing of air purifiers have been born in China. In the context of meeting domestic consumer demand, their products are also exported to overseas markets in large quantities.

Changes in consumer concepts: With the continuous improvement of the quality of life of the public, the concept of air health has gradually taken root in the hearts of the people, and the COVID-19 pandemic has stimulated consumption to a certain extent, small household appliances such as air purifiers are becoming more and more popular in the market.

Broad export market: Malaysia's air purifiers not only meet domestic demand, but are also exported in large quantities to overseas markets, with China as one of its export destinations. In 2022, Malaysia's air purifier exports to China amounted to US$5.665 million, accounting for about 23% of China's total air purifier imports.

Economic development boost: Malaysia's continued positive economic development and the continuous improvement of per capita income levels have provided a strong impetus for the development of small household appliances such as air purifiers.